100 Things Every Designer Needs to Know About People

This book’s title is so appealing. It’s like those headlines that call out at you: 21 Ways to Be More Likeable or 36 Foods to Avoid Forever or 49 Tactics to Save Your Relationship. The promise of quantifiable knowledge can feel irresistible.

It makes sense that the author would use an attention-getting trick, because it’s part of her expertise. Susan M. Weinschenk has a Ph.D. in Psychology and has spent 30 years linking research findings about human behaviour to how we can better design technology. This book is a fascinating tour of ways to create products that match the way people actually think and behave.

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